Converse For The Holidays

For our final group project, I worked with my team to develop a fully integrated campaign for a brand, bringing together everything we learned throughout the course. We created a comprehensive strategic creative brief that guided our direction, supported by audience research and competitive analysis to ensure our ideas were both creative and grounded in real insights. From there, we developed key messaging, tone, and campaign tactics, and applied them across multiple platforms, including social media, web, print, audio, and video. I contributed to shaping a cohesive brand voice and ensuring our visuals and messaging stayed consistent across each deliverable. This project really pushed me to think about how all aspects of a campaign connect, from strategy to execution, and helped me better understand how to create work that is both creative and purposeful.