LEGO: Adventure Quest Set

For this project, I created a campaign for LEGO called Adventure Quest Set, centered around the idea of turning building into a full storytelling experience. I wanted to highlight how LEGO can go beyond just a toy and become a way for users to create their own adventures and worlds. Throughout the campaign, I focused on bright visuals, engaging layouts, and social media elements that would appeal to both younger audiences and older fans who grew up with LEGO. My goal was to design something that feels fun and imaginative while still being cohesive and intentional from a marketing perspective. Overall, this project allowed me to combine creativity with strategy and explore how branding and design can bring an idea to life.